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Warren County - Local & Ornate
The client's request was to revitalize the population of Warren County by creating a new city brand image. Warren is known for its natural landscape and fascinating historical elements, and the local residents are quite proud of their city.
This is a group project. The team members are Wyatt Poorman, Isabella Everett, and Krona Xiao.
Branding Book
Branding|Visual Elements
After researching Warren, we determined that the core expression of the visual and brand systems is sophistication and retro. Considering the existing residents, we hope to expand the city's inherent charm rather than give it a new definition. Our design aims to highlight Warren's historical and cultural significance and attract young people interested in history, culture, and retro vibes to settle here.
This project aims to promote local tourism and long-term residence while celebrating Warren's inherent charm and affinity.
by |Whole Team
Illustration & Visual Elements
Manual & Map
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by|Krona
To emphasize the retro and handmade feel, I drew all the historic buildings in Warren in a pen-and-ink style. The inspiration for the pen-and-ink style came from the red brick buildings in Warren and the landmark bronze plaques with various illustrations and posters in the theater.
In addition to the illustrations, I produced the color cards in the brand system. I also developed and drew the patterns in the visual system after we agreed on the expression direction.
by|Krona & Wyatt
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